Swvl for Business (TASS)
Transportation-as-a-Service for enterprises, launched mid-pandemic. 100+ clients, ~115% net dollar retention.
Soon Founding DesignerFifteen years
Fifteen years
designing products
people actually use.
First designer at Swvl, where I shipped a redesign that’s still in the deck that took Swvl to Nasdaq. Consumer craft, B2B SaaS, and the engineering to build it: React, Next.js, shipped to production.
Selected work01–04 · protected
THE WORK
Live
Swvl Customer App redesign
92% of successful bookings ran through a workaround, not search. I rebuilt the flow around where people were actually going. In testing, the redesigned flow averaged 29 seconds against 1:20 for the old one.
Building Swvl's design function
First designer to a team of ten across Cairo and Dubai. Process, ladder, hiring bar, tools.
Soonnandbox messaging app
Privacy-first chat: one number, separate profiles for public, friends, family, work.
Soon Motion & interaction
SHOWREEL
I design how things move, not just how they look. Four interaction prototypes, playing in sequence.
SWVL · HOME & WHERE-TO SEARCH 01/04
0:004 clips
About
THE PERSON
I design products people use, and I build them too.
I joined Swvl as its first designer and left as a design manager, having grown the team from zero to ten across Cairo and Dubai. I shipped a consumer redesign that competitors went on to mirror and that still appears in Swvl’s public listing materials, and designed the B2B platform behind 100+ enterprise clients. More recently I went deep on engineering, CS50, production work in Next.js and React, because a designer who can build is a sharper designer.
Read the full storyLet’s talk.
Always happy to talk product, design, and building things · Manchester / remote